Fierce Factor Lab

The FIERCE Factor Lab is a premier training and talent development company dedicated to helping you align your purpose with your paycheck.

This is done via both programming for entrepreneurs and corporations. FIERCE Factor Lab works with entrepreneurs to build programming that generates multiple revenue streams and a greater bandwidth to serve their clients. To help them Take Their Brilliance to the Bank. It’s corporate programs seek to develop high-performing employees who excel at work because they learn to operate in their genius. To help them create greater momentum in their work and in so doing increasing performance & productivity for the company.

Founded by Purpose to Paycheck Expert and Best-Selling Author Nicole Roberts Jones, in FIERCE Factor Lab Nicole created a company that mirrors all that she stands for as a purpose to paycheck authority, talent development consultant and coach. Truth, momentum and power is charged into each business she touches, with a long-term focus and an emphasis on expanding income and impact.

The FIERCE Factor Lab team collectively have over 45 years of combined experience in training companies and individuals in creating a greater bandwidth to grow revenue, high impact performance, motivation training, process improvements, strategic cultural investment, communication excellence, storytelling and influence, and personal and professional development.

A short list of companies who have benefited from FIERCE Factor Lab include Dell EMC, McDonalds, Motivating the Masses and the Steve Harvey World Group as well as with clients across the globe in places like Switzerland, Aruba and the British Virgin Islands reflects the incredible need to align your purpose with your paycheck.

The Team

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Nicole Roberts Jones

CEO
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Latricia Davis

Director of Operations & CSO
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Dr Nadia Brown

Director of Client Relations
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Shawn Quintero

Director of Marketing
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Erin Johnstone

Director of Accounting
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Dionna Mitchell

Director of F.A.B.
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Shayna Rattler

Director of Corporate Division
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Sonaya Williams

Implementation Manager
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Alicia Peterkin

Executive Manager to Nicole Roberts Jones

Latricia Davis

Latricia Clarissa Davis is Director of Operations & the CSO (Chief Spiritual Officer) for Fierce Factor Lab as she oversees the standard operations and procedures for all company events and overall programming.

In addition to her operational & spiritual oversight for Fierce Factor Lab, she is the CEO of EMERGE,a sought-after personal development coach and author who has a unique way of helping clients via strategies and guiding principles to inspire intentional growth which ultimately leads to personal power, abundance, and prosperity. Known as a Trainer of Champions™, she quickly identifies her client’s areas of strength and guides them through a process that leads to maximizing their full potential and discovering their purpose. Her motto is “Leave No Dream Unfulfilled”.

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Dr Nadia Brown

Dr. Nadia Brown is the Director of Client Relations at Fierce Factor Lab where she oversees client enrollment and ensuring client’s feel like part of the community.

In addition to her role at FIERCE Factor Lab, she is also the CEO of The Doyenne Agency, Inc. and has helped her clients generate over a million dollars in sales. Dr. Nadia is an authentic bold champion for women business owners who has been featured in publications such as Black Enterprise Magazine and the Huffington Post. She believes that “relational currency” is the most important currency.

She is the author of Leading Like a Lady: How to Shatter Your Inner Glass Ceiling and lives with her husband Toby in Phoenix, AZ.

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Shawn Quintero

Shawn Quintero is the Director of Marketing for Fierce Factor Lab and is responsible for all online and offline marketing campaigns for the company. In addition, he has built a 6-figure marketing agency that works with Faith-based entrepreneurs, non-profits & churches.

What started with a simple “I can’t afford your event ticket, but can I volunteer” email turned into an incredible journey where he’s had the opportunity to work with Ryan Deiss, Michael Stelzner, Mikael Yang, Rachel Pedersen, Jaime Cross, and a host of other entrepreneurs, influencers and brands.

He believes in the power of Purposeful Profit - he doesn’t want the lambo, rolex, or mansion. Instead, he wants to change the world by using his wealth to build schools, dig wells, and rescue people from human trafficking.

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Erin Johnstone

Erin Johnstone serves as our Director of Accounting. She is a CPA, Profit First Professional and small business believer. After almost two decades as an employee in the accounting industry, she took the entrepreneurial plunge back in 2012 and started her own accounting firm, Vivid Numbers.

She is dedicated to helping new entrepreneurs set up their finances for their future success and avoid typical stumbling blocks when it comes to money. She is a conditional pet lover and a true Okie at heart. She doesn't take herself too seriously, revels in the details, loves to laugh and actually enjoys numbers, accounting and taxes.

Erin currently lives just outside the OKC metro area with her husband, two kids, and cat, Lemon Waffles.

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Dionna Mitchell

Dionna Mitchell is the Director of the FAB Squad, the ambassador program which functions a Fierce Armor Bearers for Fierce Factor Lab and our clients. In addition, Dionna is known as “The Movement Maven” for her ability to serve coaches, entrepreneurs, and people of all kinds to build, create, and become crystal clear on launching their movements in order to impact the world.  Bringing out the best in each one of her clients they walk away with an experience unlike any other equipped with tools to win! Translating into massive growth for themselves, their business, and those they serve. She is an educator, public speaker, coach Amazon Best-selling author and founder of the Purpose Catalyst Institute. Helping Millions Make and Serve Millions One movement at a time.

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Shayna Rattler

Shayna Rattler is Director of the Corporate Division for Fierce FactorLab and the ultimate go-to matchmaker for top brands and influencers.  As CEO of Corporate Attraction™, a global consultancy based in Dallas, Texas, Shayna has spent over a decade working with corporations, entrepreneurs and influencers of all shapes and sizes to create perfect alignment between brands and influencers for increased visibility and profit.

An expert in understanding what makes you incredibly attractive to corporate brands, Shayna also created the exclusive training program Sponsorship Magnet™, uniquely designed for business owners and up-and-coming talent who want to learn how to land corporate sponsors.

Her clients have included international best seller Lisa Nichols, media star Steve Harvey, Susan G. Komen Foundation, and big brand corporations like UPS, Delta Airlines, State Farm, and L’Oreal.

Shayna has been featured in over 250 media outlets, including the Wall Street Journal, Enterprising Women, and Black Enterprise. In 2012, she was the recipient of the National Association of Professional Women Woman of the Year for her industry.

Her mission is to forever change the way that businesses in America market and prosper.

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Sonaya Williams

Sonaya Williams the Implementation Manager for Fierce Factor Lab and in this role she leads a team who manages all backend systems for both Fierce Factor Lab and our platinum clients.

In addition, Sonaya is the founder of The CEO Partner®, a systems driven, profits-obsessed, Digital Project Management agency that helps smart CEOs grow their business and meet their goals. Sonaya & her team live to help CEOs create an operational master plan for themselves and their teams, teaching efficient and effective systems and tools during the process.

Originally from New Jersey, Sonaya now lives in Copenhagen, Denmark where she is runs her international business. She is grateful to be living her dream with her husband and young daughters by her side and has ambitious plans for the future.

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Alicia Peterkin

Alicia Peterkin is Executive Manager to Nicole Roberts Jones and brings over 20 years of extensive experience in Customer Service, Business Administration, Operations Management, and Human Resources Management to the Fierce Factor Lab team and its administrative functions.

She is also the Founder & CEO of New Methods Consulting, Inc committed to helping busy professionals shift out of overwhelm and into flow. The guiding principle that is the foundation that Alicia, and her team of virtual support professionals (known as Methodologists), stand on is providing excellence beyond expectations. This principle combined with the skills she has gained over the years is the key to her clients’ satisfaction.

Alicia currently serves on the The International Virtual Assistants Association (IVAA) Board of Directors as Membership Director and is also currently serving as the Board of Director’s Chair for the non-profit, MySahana.

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